Disney Lets Guests Unlock The Magic With MyMagic+
Over the past few years, Disney has been working on a secret new addition to the Disney Resort Parks that allows guests to customize their trip to maximize their experience. After devoting considerable time and resources, Disney is finally revealing the project MyMagic+, which will create a more immersive, more seamless and more personal experience for each and every guest to visits Walt Disney World Resorts.
Showcased at the D23 Expo in Anaheim, California last month, MyMagic+ is defined as an experience that begins before guests arrive at their Walt Disney World resort and continues their entire stay.
A major component of MyMagic+ is the new My Disney Experience website and mobile app, which allows guests to plan their Disney World trip in advance. While some guests prefer to plan well in advance like myself, or rather explore the parks spontaneously, the My Disney Experience provides guests the flexibility to plan as much or as little as they’d like, to create the exact Disney experience they want. Through My Disney Experience, guests can book dining reservations, secure times for their favorite attractions and shows.
If you have traveled to any Disney park in the past, you may be familiar with the FastPass system that allowed guests to scan their annual pass or day ticket and receive a return time for popular attractions that allowed them to skip the line later on. Disney is expanding on the popularity of the FastPass by rolling out an enhanced FastPass system, FastPass+ that will replace the existing service down the line. Through the Fastpass+ service, guests will be able to experience popular attractions easier, by securing return times in advance for attractions, select Character Greetings, entertainment and viewing areas for parades and fireworks. Through this, guests can have more time exploring the parks and less time waiting in line.
The most exciting aspect of the MyMagic+ in my opinion is an innovative piece of technology Disney developed called the MagicBand. Worn around the wrist, the MagicBand will serve as a guest’s room key, theme park ticket, access to FastPass+ selections, PhotoPass cards and optional payment accounts rolled into one. For Disney fans like myself who pack purses and backpacks full with sunscreen, snacks and more, it’s convenient to just swipe your wrist to enter the parks, arrive at reservations, and get back into your room at nap time or the end of the evening without much effort. Even more special for guests of all ages, is MagicBands can be stored with information such as names, birthdays and anniversaries allowing characters to provide a more unique experience at character greetings.
The MyMagic+ experience is already rolling out with limited testings for select guests at the Walt Disney World Resort and so far, early reactions are positive. Once released on a larger scale, MagicBands will be provided complimentary for guests staying in Walt Disney World hotels, annual passholders and anyone who purchases a photography package. All other guests will have the option to purchase a MagicBand if they choose, but can otherwise still take part in the My Disney Experience through their RFID-embedded park tickets. MagicBands will be rubber, allowing them to be reusable across multiple visits and will be customizable with accessories and special designs to uniquely style each wristband.
Security and privacy concerns were seriously taken into account in creating the MyMagic+ experience and therefore if lost, guests can have their MagicBands deactivated by a Cast Member or by going online and Disney claims that personal information cannot be retrieved from a lost or stolen MagicBand. Likewise, any purchase over $50 will require a PIN to support tap-to-pay limiting any damage that could happen from a stolen or lost MagicBand. In all, Disney promises that the MyMagic+ experience will enhance guests visits all while taking the same security and privacy measures as before.
Are you looking forward to customizing your trip in advance through MyMagic+’s My Disney Experience?
All images Copyright Disney.