Did you take your kids to see Dr. Seuss’ The Lorax at the movie theater? Many moviegoers have used the film to start a conversation with their children about their family’s impact on the environment and ways to make a difference. I’m working with my 3.5 year old daughter and teaching her about turning off the light when you leave the room, which items to put in the recycle bin and more.

The Boys & Girls Clubs of America (BGCA)  launched “The Lorax Pledge Drive,” based on Universal Pictures’ Dr. Seuss’ The Lorax movie, in an effort to engage Club members in helping their friends, families and communities save energy, money, and make a difference for the environment. In the spirit of Dr. Seuss this campaign is a fun way to educate children about ways to protect the climate.

EPA’s Team ENERGY STAR empowers kids by teaching them easy-to-implement, money-saving actions and provides them an outlet for sharing their passion for preserving the environment.

So how does the pledge work? Boys & Girls Clubs of America (BGCA) clubs collect pledges to save energy from friends, family etc and the top pledge earners win an ENERGY STAR qualified Samsung LED TV and a library of Universal movie titles. Plus, the top earner wins a trip to Universal Studios Hollywood! Pretty awesome, right? The kids get to learn while having fun and sharing their knowledge and enthusiasm with others and be eligible for prizes.

“This partnership with EPA’s Team ENERGY STAR is a valuable part of our many successful initiatives to inspire good character and citizenship in the young people we serve,” said Romero Brown, Vice President of Program and Youth Development Services, Boys & Girls Clubs of America. “I can’t think of any better opportunity than the widely anticipated Blu-Ray/DVD release of Dr. Seuss’ The Lorax to show the world how we’re empowering young people to make a difference in the fight against global warming.”

Check out this short clip where the Production Designer talks about their inspiration for the Truffula trees in Dr. Seuss’ The Lorax.”Designing the Trees” is the “Seuss to Screen” bonus feature on Dr. Seuss’ The Lorax.

“With his classic book, The Lorax, Dr. Seuss found a compelling and hopeful way toteach kids about the importance of being good shepherds of the environment by conserving natural resources,” said Craig Kornblau, President, Universal Studios Home Entertainment.  “Universal is extremely pleased to join with the Boys and Girls Clubs of America and EPA’s Team ENERGY STAR to continue educating young people and spread Dr. Seuss’ message, which is just as important today as it was 40 years ago.”

Even if you’re not a member of a Boys and Girls Club, both the Dr. Seuss book and the movie are a great conversation starter with your children about our environment and the ways we impact its future!

Dr. Seuss’ The Lorax will be available on Blu-Ray Combo Pack and DVD on August 7, 2012 and will have three all-new mini movies. You can pre-order a copy today on Amazon!