With the release of the Niro, Kia is closing in on nearly tripling the brand’s global green car lineup by 2020. It is no wonder they are excited about it! They also have an amazing new spokeswoman, the lovely and talented Melissa McCarthy. As America’s favorite funny woman, they couldn’t have picked a better person to capture the fun-loving and adventurous spirit that Kia instills in the creation of their cars. This year, they have come out swinging with new additions that are carrying the brand further than they could ever have imagined a decade ago. To showcase their newest creation, the Niro, they are debuting their ad during the Big Game. It will be their 8th consecutive commercial during the Big Game, and we can’t wait to see Melissa McCarthy work her comedy magic alongside our favorite car company.

2017 Kia Niro
Kia Super Bowl Ad Campaign

Considering the Big Game is the most watched television broadcast in the United States, it is the perfect place to reveal a smarter kind of crossover. This sporty little beauty is a hybrid crossover that has close to a 600 mile range and about 50 mpg with a high efficiency 1.6 GID engine. Its exceptional performance on a cross country drive from coast to coast has won the Niro a title for lowest fuel consumption from the Guinness World Record. They have also made the car more spacious to accommodate your passengers and all their necessities with 18.8 cubic feet of cargo space, and an interior fit for kings. Well, you probably won’t be driving around a king anytime soon, but your french-fry throwing, dirty sneaker kids will love it too.

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2017 Kia Niro

The Niro offers a vast array of technology, safety features, and amenities to make your commute more convenient than ever. With a wireless phone charging station, a Harman/Kardon® sound system, color touch screen, Apple CarPlay™/Android Auto™ and voice activated technology, the Niro might be more relaxing after a long day than sitting on your couch. The safety features available will help you navigate those busy morning traffic jams and keep you focused as well as help keep you safe when your focus wanders. It also is designed for optimal efficiency by displaying data from the Hybrid Drivetrain on the UVO information screen. It links onboard navigation to the hybrid drivetrain to aid you in decisions that can reduce fuel consumption and increase battery regeneration.

Kia has embodied the old adage, “Work smarter, not harder.” The Niro is a smarter kind of crossover that will transform how you think about driving. Because this is such an exciting milestone for Kia, they are also debuting the Big Game ad on the NiroBot for Messenger…and it comes out today! Kia intends on being the very first to launch a Super Bowl commercial on Facebook Messenger showing that they are constantly changing the game and raising expectations. If you can’t wait to see Melissa and the all new Kia Niro, get on Facebook Messenger! You can also ask the NiroBot questions about this new car and receive information as well as photos.

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Here is a little teaser if you aren’t sold yet…

2017 Kia Niro – Iceberg

As Melissa McCarthy finds out, Kia Niro’s available Roadside Assist can help you out in any situation. Well… almost any situation. #SmarterWay

Posted by Kia Motors America on Wednesday, January 25, 2017


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