Social Good

What Does Your Purse Say About You?


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Isn’t it funny how much information you can gain from a woman by peering into the contents of her purse? I’m not talking about happening upon a drivers license or social security number. My purse will tell you I have a weakness for Coach handbags. Take a deep breath and smell the mint from my steady supply of gum which over powers the smell of quality leather – no easy task. I’m not big on makeup, instead, I carry around two varieties of lip balm. I’m a mother, so at the bottom of my purse you will find a child’s sock, one half of a pair of earrings and insurance cards that are not my own. You will see that I’m not a stickler for cleanliness given the ink stains and paper wrappers floating within the pockets.

But there are also things that my purse does not say about me. It does not say that I volunteer. It does not say that my daughter and my husband are my world. It does not say that I’m against animal cruelty. It does not say that I support victims of domestic violence, but the Purple Purse charm from Allstate DOES.


As part of Domestic Violence Awareness Month in October, is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners. 

Domestic violence affects one in four women in their lifetime (that’s more women than breast cancer, ovarian cancer and lung cancer combined!), so please, do your part to help by passing it on – share this post, spread the word to your friends, and go to between Sept. 2 and Oct. 3 to join the Challenge and get important tips and tools to help you recognize domestic violence and financial abuse, talk about it and end it.

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.



Ashley spends her days avoiding run-ons as she turns words from yellow to chartreuse and wearing out the M & N keys writing about Travel, DIY, and Tech. She hopes to inspire the masses to travel and LIVE happily one InstaTweetPin at a time.

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  1. September 18, 2014 at 10:07 am — Reply

    What an important cause! I feel like it doesn’t enough attention!

  2. September 17, 2014 at 6:55 pm — Reply

    I’m also participating in the campaign! So important to raise awareness! Such an important subject!

  3. September 17, 2014 at 6:40 pm — Reply

    This is dear to my heart, I have been there. Glad I got out when I did.

  4. September 17, 2014 at 12:13 pm — Reply

    Such an important cause and one that doesn’t get enough attention!

  5. September 17, 2014 at 11:27 am — Reply

    I would like to think that my purse reflects my personality. I think that I am fun, confident and organized and my purse does reflect that!

  6. September 17, 2014 at 9:54 am — Reply

    I love the concept behind this!

  7. September 17, 2014 at 9:06 am — Reply

    That is SUPER cute! What a great cause!

  8. September 17, 2014 at 8:39 am — Reply

    This is great! What a good message and a good cause! And, it’s cute to boot! Love it. Thanks for the info.

  9. September 17, 2014 at 6:33 am — Reply

    Great post. This sounds interesting. I don’t know that there’s something like this. Thanks for the info.

  10. September 16, 2014 at 10:53 pm — Reply

    I had no idea there was a fashion accessory that supported such a great cause! And with the things going on in the media right now – awareness and knowledge is definitely needed. Thanks for sharing!


  11. Amanda @ Erickson & Co.
    September 16, 2014 at 10:09 pm — Reply

    Thanks for sharing. This is a great cause. I’m going to get one and put it on my purse for a friend!

  12. September 16, 2014 at 8:12 pm — Reply

    This is such a great program. People really do need to start talking about this issue more.

  13. September 16, 2014 at 7:57 pm — Reply

    What an awesome way to bring awareness to this constant issue. I would love one of those.

  14. September 16, 2014 at 7:20 pm — Reply

    This is an awesome idea and a cause, I never heard of the purple purse campaign before. Thanks for letting me know about this!

  15. Robin (Masshole Mommy)
    September 16, 2014 at 5:39 pm — Reply

    I have a thing for Coach bags, too, but right now I have a badass studded bag that I found out in San Diego.

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