The Nations Largest Auto Show will be making it appearance February 8th – 17th for it’s 106th year. Of course I’m talking about the Chicago Auto Show and it’s 1million+ square feet of automotive prowess. All of the major automative players will be there showing off new designs and advanced technology. The automotive industry has come along way since the days when you could have any color you want, as long as it was black. This year I am honored to experience the 2 Day media preview of the Chicago Auto Show, February 6th and 7th as a partner of Nissan.
The two-day Media Preview is covered by approximately 3,000 registered media and an additional 1,500 invited influencers, shouters and followers. So make sure you’re following myself on Twitter as well as hashtag #SMP14 and #FuelCAS on Facebook, Instagram and Twitter as we will be sharing everything we see and hear!
The Media Preview kicks off with the Midwest Automotive Media Association breakfast. Keynoting the breakfast is Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. Inc.
The first day of the Media Preview will feature a number of manufacturer-related press events, including Chevrolet, Kia, Nissan, Ram, Subaru, Toyota and Volkswagen. The Economic Club of Chicago will return to host a luncheon event featuring guest speaker Joe Hinrichs, executive vice president and president of The Americas for Ford Motor Co.
After a good nights rest – okay, who am I kidding?! A night spent devouring all the things (pizza) Chicago has to offer (more pizza) I’ll be back at it for round 2.
Day two will be spent perusing the floor and of course checking out the 20,000 square feet of show floor dedicated to the Connected World Conference. The CWC examines the convergence of the automobile with today’s new communications and infotainment technologies.
Then it’s off to a panel discussion titled “Driving Engagement: a Closer Look at the Current Social Media Landscape,” hosted by the Word of Mouth Marketing Association (WOMMA). As we saw last year, the auto industry has continued to incorporate social media and technology with the marketing, producing and brand imaging of their vehicles. Make sure you’re following along as they will be announcing the “Driving Engagement Award” for the most innovative marketing campaign of 2013.
In all, nearly 1,000 different vehicles will be on display, plus hundreds of interactive, aftermarket, accessories and auto-related exhibits, competition vehicles, antique and collector cars. The Chicago Auto Show also features several indoor test tracks and outdoor ride-and-drive opportunities. So who will be Best of Show? YOU DECIDE. Vote at the show, via SMS text, and online from February 8th – 17th.
So in between exciting awards ceremonies and informative conferences I’ll be tweeting my heart out to show you all of the innovative vehicles being produced today by the brands you’re interested in.
If you’re in the Chicago Area why not bring the family to the public show Saturday, Feb. 8 – Monday, Feb. 17 at McCormick Place. Ticket are $12 for adults, $6 for seniors and children ages 7 – 12, and Free for children age 0 – 6.
Weekday discount vouchers ($6 off regular adult admission) available at area new-car dealers and participating banks.
Thank you to Nissan and The Chicago Auto Show for hosting my stay and travel expenses in order to share my experience with you. All opinions remain my own.