Rick’s Cafe in Jamaica

On the west end of Negril, Jamaica is the iconic Rick’s Cafe, located on a beautiful cove along the West End Cliffs. This is a great place to watch or photograph one of the best sunsets in Jamaica, experience the thrill of a lifetime, drink an ice cold Red Stripe or just watch local kids doing crazy cliff diving tricks.

ricks cafe negril
There’s a lot of history at Rick’s. When it opened in 1974, it was one of the first public bar and restaurants in Negril, which at the time was just a sleepy fishing village. Thirty years later, the restaurant/bar/gift shop strives to maintain as much as its original character as possible. Rick’s has been knocked down twice by hurricanes – once in 1988 by Hurricane Gilbert and then again in 2004 by Hurricane Ivan. Amazingly, with 60-80 foot waves from Ivan, what remained of the Cafe was actually strewn across the road!

ricks cafe negril
Today, Rick’s is bigger and better with a family of about 60 employees that keep the fun alive. The Head Chef at Rick’s, Phillip “Sheddy” Williams, has been there for over 15 years. Many employees have worked at the bar/restaurant for over 20 years as their first and only job. Rick’s has been voted “Best Live Reggae Bar” and “One of the Ten Best Bars in the World” by Caribbean Travel and Life Magazine.

Just getting there can be an adventure if you choose sea over land as a route.

ricks cafe negril
While you *could* hop in a cab, I highly recommend getting in the spirit of adventure and taking the Island Routes Reggae Catamaran Cruise from Sandals Negril Resort instead. You won’t regret it!

You’ll enjoy a playful crew,

ricks cafe negril
tropical (alcoholic) drinks to calm your nerves

ricks cafe negril
and beautiful views of the Jamaican coastline along the way.

ricks cafe negril
In about 30-40 minutes, you’ll catch sight of Rick’s Cafe and more than likely will immediately get a show as both tourists and locals jump and dive from the cliffs.

ricks cafe negril
Since the boat drops anchor about 100 feet from the cliffs (there is no where to dock – duh!), when you’re ready, you’ll take to the water and swim to Rick’s. Don’t worry, you’ll be fully equipped with a fashionable yellow floatie so even the Pansiest of Pansies will be able to participate.

ricks cafe negril
Rick’s Cafe is home to many Jamaican traditions, like watching their amazing sunsets to the more adventurous activity of cliff diving, where locals and tourists dive headfirst, or in my case, jump feet first off the cliffs.

ricks cafe negril
The highest platform jump is located 35 feet over the beautiful blue water and promises an adrenaline rush. Caribbean Travel & Life Magazine lists cliff diving in Jamaica as one of “10 things you absolutely must do“. While I and some of my fellow bloggers took the plunge from just 25 feet,

cliff diving at ricks cafe negril
here are a couple quick clips I took of the locals (who happen to be much more daring, talented fellas who obviously don’t need to hold their noses)…

Be sure to click the settings to change video quality to HD and also view in full screen mode for best results!

If you’re afraid of heights but still looking for adventure, you can try one of Rick’s signature drinks “Sex with Rick” for the ladies: vodka, peach schnapps, cranberry juice, OJ, pineapple juice & a splash of cream or for the guys the “Front End Lifter A.K.A. Jamaican Viagra” blended stout beer, white rum, rum cream, clear syrup, oatmeal & one egg topped with chocolate syrup.

A huge thank you to Visit Jamaica and the Jamaican Tourism Board for covering my expenses to experience Jamaica first hand in order to share my stories with you. No additional compensation was received and all opinions are my own.


  1. Wow what a great experience you had. This place looks like a fun and beautiful place. I never visited anywhere close to this. Amazing!!!

  2. That was a very high dive (the video). I would love to go cliff jumping, even if I did plug my nose, hahahaha. Looks like a blast just being there, and the cliffdiving was the cherry (or ten) on the cake. :)

  3. What an absolutely stunning place, and it looks like you had a blast! I am floored by the resilience of Rick’s Cafe. Having two hurricanes pummel through your business is a big deal, but it is amazing that they have been able to maintain as much of its original character as they could. From the looks of this location, I can see where that motivation came from! Also, I totally have to hold my nose when I go under water too.

  4. OMG! I want to be a travel blogger! Your descriptions are amazing. I love that you have to swim to Rick’s. It reminds me of the last time we were in Aculpolco. They had cliff divers there doing crazy stunts. I was impressed but it was so high. Its kinda funny, its also where I had my first “sex on the beach” (the drink). Looks like you had an amazing time!

  5. Okay this looks liike SO MUCH FUN. I want to travel with you LOL I have a feeling lots of laughs and good times happen on your travels.

  6. It looks like you had a blast… good for you! I like to take out my vaca pics and look at them when it is cold and ugly out…so I can remember that it will be warm again! :)

  7. I love hearing about the history of a place. Makes me feel more like a native when I visit :) Thanks for the great pictures too! They’re looking wonderful.

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