MSC Cruises and UNICEF: Combating Child Malnutrition Together

While on the MSC cruise ship Divina a few weeks ago, I was pleased to learn of their partnership with UNICEF. Beginning in 2009, MSC launched their “Get on Board for Children” program. By joining forces and encouraging guests on board the 12 MSC cruise ships to contribute, MSC recently donated $4.1 million to UNICEF.

“MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates, and as such we are proud to have strengthened our partnership with UNICEF. Together, we can make a difference.” Gianni Onorato, CEO of MSC Cruises

MSC’s partnership with UNICEF is growing. In January of this year, they started a new life-saving partnership to provide assistance to malnourished children by delivering Ready-to-Use Therapeutic Food, or RUTF, to treat malnutrition in developing countries and in nations affected by war and crisis. While on board any of the 12 ships in MSC’s fleet, you can see an example of the RUTF in a case on the counter at reception.

Screen Shot 2015-04-24 at 12.24.15 PMBy donating just $1.50 to “Get on Board for Children”, MSC guests can help buy three meals of Ready-to-Use Therapeutic Food. A full treatment to save a child’s life in four to six weeks costs approximately $56.00. As CEO Gianni Onorato explains,

“Around three sachets a day for four to six weeks can put a child out of harm’s way and with the generosity of our on board guests, we will do our best to save and improve as many lives as possible.”

The RUTF is essential is combating the severe affects of malnutrition on young children. Famine claims the lives of over one million children worldwide and stunts the mental and physical growth of many more. Supported by the World Health Organization, the paste-like food is proven to treat severe malnutrition and to save a child’s life without hospitalization.

MSC cruises has set the goal to raise $2.5 million or more between 2014-2017. In addition to donations from passengers, MSC Cruises also organizes educational activities in the children’s program on board raising awareness about the needs of children around the world. Each cruise has a special “UNICEF Day” for the kids that includes games, a parade, and each child receives a UNICEF World Citizen Passport, engaging them to become ambassadors for the rights and needs of children worldwide.

Each passenger is encouraged to donate $1.50 toward the production and distribution of the life-saving food, but there is no limit on what you can give. To learn more, visit their website where a brief video explains the program.

20 thoughts on “MSC Cruises and UNICEF: Combating Child Malnutrition Together”

  1. This is such a great cause. It’s amazing how something that takes a little giving on our part can have such an impact on someone else’s life.

    Reply
  2. Causes like this make my heart happy! UNICEF has always been near and dear. Great to see that help is getting to the malnourished.

    Reply
  3. What a great cause, I definitely wouldn’t have an issue donating to this. People on cruises are usually very generous, so a great source of future donations.

    Reply
  4. It’s a wonderful thing MSC Cruises is doing! Such an awesome and worthy cause! I will have to look them up for our future family vacay since they are philanthropic!

    Reply
  5. This is definitely an important cause and It’s great to see that people comes forward to participate in such great activities!

    Reply
  6. This is a great initiative program with UNICEF! It hurts me to know people all over the world are still starving but there are billion and millioniares out here not helping!

    Reply
  7. I’m always so happy to see wonderful causes like this. Children who are starving are perhaps the saddest thing ever.

    Reply
  8. It’s awesome that MSC guests can make a difference by donating. I love that they’re doing educational programs for kids on the cruises.

    Reply
  9. This is a very worthy cause. It’s great to see companies efforts towards helping out with these types of causes. I certainly hope they reach their goal!

    Reply
  10. This is definitely an important cause, and global hunger is causing such devastation. I do hope funds are actually going to those in need!

    Reply
  11. I like to support companies that give back and Unicef is such a worth cause. It breaks my heart every time I read about malnutrition in children. Together, we can make a difference.

    Reply
  12. I hope that they are contributing funds from their corporate profits as well as what they are collecting from the people on the cruises! It doesn’t actually say they do—Unicef is a worthy cause but I think I would rather give solo then depend on a cruise ship to give of itself.

    Reply
  13. This is such a worthy cause. Thank you for sharing this information. I am happy to pass on the info.

    Reply

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.